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Contact SMBSeattle for event and ticket information.
Event Details
One of the biggest challenges for any Social Media team is making the connection between social activity and actual business performance. Where fans, followers, likes and shares may be appropriate for a company just starting out, companies further along in the journey are searching for ways to tie social engagement to business outcomes.
Join Kira Wampler, former Group Marketing Manager of Online Engagement at Intuit, as she explains how Intuit was able to:
- Establish a baseline of customer experience;
- Integrate online and offline customer feedback to identify opportunities for
improvement;
- Apply four approaches to make the measurement connection between social media and actual business results;
- Improve customer sentiment by 30% in three months; and
- Reply to 100 percent of Amazon Quickbooks Pro 2010 reviews, which resulted in a double digit % increase on sales.
If you can't make it in person, join us on SMBSeattle's livestream on Ustream or on Twitter using the hashtag #SMBSeattle
We expect the session to sell out quickly, so buy your ticket soon. We look forward to seeing you there!
-Social Media Breakfast Seattle
-------------------------
Date: Tuesday, August 10, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: RealNetworks
Cost: $10
Event tag: #SMBSeattle
SPEAKER BIO:
About Kira Wampler
Kira Wampler is a Principal at Ant's Eye View. Before joining as managing director of the firm's Silicon Valley practice, Kira was the Group Marketing Manager of
Online Engagement at Intuit. Kira led the Online
Engagement team to extremely positive business results. Along with her team, she has connected the dots between social
media, community engagement, online support and online customer advocacy
to drive customer acquisition across multiple small business product
offerings. As a result of her work, Kira
received Intuit’s Small Business Marketer of the Year Award not once,
but twice (2008 and 2009), and her project Small Business United won the
WOMMA 2009 Grand Prix Award.
SPONSOR:
RealNetworks
Microsoft Services Broadcast Network
About Social Media Breakfast Seattle
Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle, fan us on Facebook, and join our LinkedIn Group. Join us on our livestream: www.ustream.tv/channel/smbseattle
Attendee List
Sort by: Date | First Name | Last Name
Where
RealNetworks
2601 Elliott Ave.
Seattle,
WA 98121
Other Maps:
Hosted By
SMBSeattle
SMB Seattle was established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, and provides learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
